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bioRxiv · 10.1101/184754

A Neuroeconomic Framework for Creative Cognition

Lin, H.·Vartanian, O.
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Abstract

Neuroeconomics is the study of the neurobiological bases of subjective preferences and choices. We present a novel framework that synthesizes findings from the literatures on neuroeconomics and creativity to provide a neurobiological description of creative cognition. It proposes that value-based decision-making processes and activity in the locus coeruleus-norepinephrine (LC-NE) neuromodulatory system underlie creative cognition, as well as the large-scale brain network dynamics shown to be associated with creativity. This framework allows us to re-conceptualize creative cognition as driven by value-based decision making, in the process providing several falsifiable hypotheses that can further our understanding of creativity, decision making, and brain network dynamics.

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Lin, H., Vartanian, O.. 2017-09-05. A Neuroeconomic Framework for Creative Cognition. https://doi.org/10.1101/184754

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