TY  - RPRT
TI  - Attention and Retention Effects of Culturally Targeted Billboard Messages: An Eye-Tracking Study Using Immersive Virtual Reality
AU  - Jeon, M.
AU  - Lim, S.
AU  - Lapinski, M. K.
AU  - Bente, G.
AU  - Spates, S. A.
AU  - Schmaezle, R.
PY  - 2024
DO  - 10.1101/2024.09.10.610975
UR  - https://www.biorxiv.org/content/10.1101/2024.09.10.610975v1
ID  - 10.1101/2024.09.10.610975
ER  -