@misc{indiciaeed542a43dc17,
  title = {Attention and Retention Effects of Culturally Targeted Billboard Messages: An Eye-Tracking Study Using Immersive Virtual Reality},
  author = {Jeon, M. and Lim, S. and Lapinski, M. K. and Bente, G. and Spates, S. A. and Schmaezle, R.},
  year = {2024},
  doi = {10.1101/2024.09.10.610975},
  url = {https://www.biorxiv.org/content/10.1101/2024.09.10.610975v1},
  note = {Source identifier: 10.1101/2024.09.10.610975}
}