TY  - RPRT
TI  - The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments
AU  - Schmaelzle, R.
AU  - Lim, S.
AU  - Cho, H. J.
AU  - Wu, J.
AU  - Bente, G.
PY  - 2023
DO  - 10.1101/2023.06.03.543559
UR  - https://www.biorxiv.org/content/10.1101/2023.06.03.543559v1
ID  - 10.1101/2023.06.03.543559
ER  -