@misc{indiciae4ecd99545c06,
  title = {The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments},
  author = {Schmaelzle, R. and Lim, S. and Cho, H. J. and Wu, J. and Bente, G.},
  year = {2023},
  doi = {10.1101/2023.06.03.543559},
  url = {https://www.biorxiv.org/content/10.1101/2023.06.03.543559v1},
  note = {Source identifier: 10.1101/2023.06.03.543559}
}