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Zaki, J.

Publications and source records attributed to Zaki, J..

2 recordsLinked to original sources

Neurocomputational mechanisms underlying motivated seeing

People tend to believe their perceptions are veridical representations of the world, but also commonly report perceiving what they want to see or hear, a phenomenon known as motivated perception. It remains unclear whether this phenomenon reflects an actual change in what people perceive or merely a bias in their responding. We manipulated the percept participants wanted to see as they performed a visual categorization task for reward. Even though the reward maximizing strategy was to perform the task accurately, this manipulation biased participants perceptual judgments. Motivation increased activity in voxels within visual cortex selective for the motivationally relevant category, indicating a bias in participants neural representation of the presented image. Using a drift diffusion model, we decomposed motivated seeing into response and perceptual components. Response bias was associated with anticipatory activity in the nucleus accumbens, whereas perceptual bias tracked category-selective neural activity. Our results highlight the role of the reward circuitry in biasing perceptual processes and provide a computational description of how the drive for reward can lead to inaccurate representations of the world.

neuroscience

Wanting to like: Motivation influences behavioral and neural responses to social feedback

Human beings revel in social approval and social connection. For example, individuals want to be liked, and frequently surround themselves with people who provide such positive reinforcement. Past work highlights a \"common currency\" between social rewards like social approval, and non-social rewards like money. But social and motivational contexts can reshape reward experiences considerably. Here, we examine the boundary conditions that deem social approval subjectively valuable. Participants received feedback about their attractiveness from others. Neural activity in reward-related brain structures (e.g., ventral striatum) increased in response to positive feedback, but only when such feedback came from well-liked targets. These heightened reward responses predicted increases in subsequent attraction to well-liked targets. This work suggests that motivational contexts amplify or diminish the value of social approval in a target-specific manner. The value of social approval is thus defined by the extent to which these experiences bring us closer to people we like.

neuroscience